Our Story

Discover the Keys to
Publicity, Books,
Podcasts & Growth

Chrissy Bernal built a reputation-first PR agency because she lived the alternative — and refused to let her clients suffer through it.

Chrissy Bernal — Founder & CEO of Be a Better Brand

Founder & CEO

Chrissy
Bernal

Chrissy Bernal, our founder, has experienced the difficulties of managing sudden media attention. When her Guinness Book Record-holding identical twins became a global sensation, she acted quickly to develop and expand their brands.

However, she encountered obstacles and lost time due to poor guidance. Rather than giving up, she dedicated herself to acquiring the knowledge and tactics required to promote their endeavors effectively and establish credibility.

Chrissy has both formal education and real-world experience in Literature, Publishing, PR, Marketing, and Branding. Over 15+ years, she has helped entrepreneurs, authors, and thought leaders move from invisible to undeniable — securing placements in Thrive Global, the Houston Chronicle, and dozens of podcasts and TV segments.

Our Mission

Dedicated to
Intentional Impact

At Be a Better Brand, we are dedicated to crafting intentional, impactful brands that empower authors, entrepreneurs, and podcasters to achieve sustainable growth and lasting influence.

Rooted in empathy and resilience, our mission is to disrupt mediocrity in the PR and branding industry by providing transparent strategies, holistic support, and innovative solutions that empower our clients to thrive.

We believe every expert deserves to be seen. Every brand deserves a story told with clarity. Every client deserves to know exactly what we are doing and why — because transparency and results are not mutually exclusive.

Work With Us
Chrissy Bernal — Be a Better Brand editorial

Our Guiding Principles

The Philosophy That
Drives Our Work

◈

Transparent Strategy

No smoke and mirrors. Every tactic, timeline, and metric is shared openly with you. You always know exactly what is being done and why — because informed clients make better brand decisions.

◉

Holistic Support

PR does not live in a vacuum. We align your media strategy with your brand architecture, messaging, and business goals so every placement compounds your authority across every channel.

◆

Innovative Solutions

From StoryBrand-aligned pitches that editors cannot ignore to campaign strategies built around your specific business goals, we bring fresh thinking to every engagement.

◎

Empathy & Resilience

Rooted in empathy and resilience, our mission is to disrupt mediocrity in the PR and branding industry by providing transparent strategies, holistic support, and innovative solutions that empower our clients to thrive.

The Team

The People Behind
Your Brand Breakthrough

A tight-knit team of specialists who bring focused expertise to every corner of your campaign.

Chrissy Bernal
Founder & CEO

Chrissy Bernal

The architect behind the authority. With a background spanning Literature, Publishing, PR, and Marketing, Chrissy channels 15+ years of brand-building experience into every client engagement. She created the Finally Seen™ approach to help authors, entrepreneurs, and podcasters turn their expertise into undeniable authority — because she believes every expert deserves to be seen by the people who need them most.

Madison V.

Brand Visibility

Madison V.

Madison amplifies client visibility across digital channels, ensuring that PR placements have the social and content ecosystem to compound their reach long after publication.

The Proof

By the Numbers

15+
Years of Experience
in brand-building and PR
$500k+
Average AVE Per Month
secured for clients
Mid & Top
Tier Placements
in strategic publications
High
Client Retention
on 6-month retainers

Ready to Be Seen?

Work With
Chrissy

Whether you need a full PR campaign, brand architecture consulting, or a focused strategy intensive, Chrissy and her team are ready to build your authority from the ground up.

Book a Discovery CallExplore PR Services