PR Campaigns & Retainers

Increase Your Audience and
Improve Your Authority
with Strategic PR

Six months of focused, architecture-first media strategy — from brand audit and StoryBrand messaging to active outreach and placements that move the needle on your business.

Book a Discovery Call

The Process

Architecture First.
Then Pitching.

Your six-month PR campaign will begin with an onboarding call where we'll establish your messaging using the StoryBrand messaging framework. Then, our team will craft your messaging.

Our founder, Chrissy, will establish your custom PR plan; we'll begin identifying the target outlets and crafting the pitches. We'll also make sure your brand has what it needs for a solid foundation, and we'll audit your current online presence.

Every element is built for lasting authority — not vanity metrics. You'll receive monthly reports that translate media coverage into Ad Equivalent Value so you always know the ROI of your campaign.

Start Your Campaign
Month 1–2: Foundation
Brand audit, StoryBrand messaging, online presence audit, SWOT analysis, and one-sheet creation.
Month 2–3: Media Materials
Media kit design and copy, custom PR plan, targeted pitch development, and Best-Seller Road Map.
Month 3–6: Active Outreach
Pitching to target outlets, podcast bookings, speaker opportunities, and media coaching for interviews.
Ongoing: Growth Consulting
Monthly reports with Ad Equivalent Value, strategy check-ins, and continuous campaign refinement.

Everything Included

Your Campaign
Deliverables

Twelve core deliverables designed to build a brand that attracts attention and converts it into business results.

01
Establish a Solid Brand
02
Social Media Audit
03
Online Presence Audit
04
SWOT Analysis
05
One-Sheet
06
Media Kit
07
Custom PR Plan
08
Custom Pitches
09
Reports
10
Growth Consulting
11
Best-Seller Road Map
12
Media Coaching

Real Client Results

What Our Campaigns
Accomplish in the Real World

Three stories from real campaigns. Names withheld by client request.

Lead Generation

Service-Based Business

This client was a fairly new brand that needed solid leads for their service-based business. After nailing down their messaging and goals, we began targeting very niche-specific outlets. Within the first few interviews she took part in, she received extremely qualified leads, another expert sourcing opportunity, and additional leads for a smaller branch of her company. Within a short amount of time, she was able to secure business opportunities that could more than pay for her Marketing and PR retainer.

Book & Speaking

Author & Speaker

This client's goal was to sell more books and get more speaking gigs (both paid and unpaid). After nailing down her message and speaking points, we began targeting smaller outlets so she could test out the points. We moved to larger outlets and local venues. We achieved many PR opportunities within the first few months, which resulted in a minimum of one paid speaking gig and aided in her achieving International Best-Seller status.

Top-Tier Placements

Best-Seller Campaign

Her goal was to achieve best-seller status and get as many quality mentions of her brand and book as possible. Her book debuted as a best-seller, she appeared in many high-quality outlets, including TV, and she quickly received a full-length feature in a top-tier outlet. Her book continues to remain a best-seller in multiple categories.

Common Questions

Frequently Asked
Questions

Ready to Start?

Book Your PR
Discovery Call

A 30-minute no-pressure conversation about where your brand is, where you want it to be, and whether our six-month campaign is the right vehicle to get you there.

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